Social Media Strategy

Developed social media strategy to target business-to-business and consumer audiences for metal facade manufacturer.

The social media strategy was developed to target business-to-business and consumer audiences. As the manufacturer of architectural metal facades, our targets include Fabrication customers, Installers, Architects, Specifiers, Interior Designers, General Contractors and Developers. Our channels include LinkedIn, Instagram, Facebook, Pinterest and YouTube. While each channel is approached with distinctions, our overall social media strategy provides a framework for our team and our objectives.

The center point of our content is the "Color of the Month", where we choose a color from our stock and made-to-order offerings to highlight. Subsequently, our project highlights for the month are in the same color family, as well as our mood boards and Facademaker Friday (our 3d visualization promotions). Any publications and awards are strategically aligned to be the focus of the month. We then tie in the aesthetics of our technical content and develop product campaigns that distribute over a quarterly time frame.

- Color of the Month
- Project Highlights based on color of the month
- Tech Talks
- Product launch promotions
- Finish Series/Collection mood boards
- Facademaker Friday
- Equinox/Solstice mood boards
- Press Releases
- Publications/ Ads/ Awards

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